Marketing & Strategy Innovation

Whispers

by on 13 May, 2008 - 13:32

by: David Armano

Walking by the train tracks on my way to work one day, I noticed a tiny tree sprouting from the rocks alongside the tracks. Headphones on, and power walk in place, I saw it—but really didn't "see" it. But a "whisper" told me to stop. So I did. Taking off my headphones, I knelt down and took this picture. The whisper said  "There's something here. Something to think about... How can tree grow in a place like this?".

growing tree - DA.png

With the image captured I went about the rest of my day but couldn't stop thinking about it. And it made made me realize a few things. Life thrives in unexpected places and beauty can be found anywhere. Technology helps us capture a moment, but it can also keep us from hearing the whispers that are so important for our own development. 

Life's whispers are often soft and subtle. They come without warning. The whispers are always there—but we're not always listening. The noise we surround ourselves with often keeps the whispers at bay. We become incapable of hearing them, until we choose to. At this point we see through fresh eyes.

I'm choosing to listen. But first I had to slow down and stop in order to do so. I had to be willing to miss the train if it meant learning something, even if just for the day. The whispers are there, waiting for us to notice them. But only if we're open to turning our own volume down, even if only for a brief moment in time. For me, this moment just happened to be the right one.

Original Post: http://darmano.typepad.com/logic_emotion/2008/05/whispers.html

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2 comments

Albert Maruggi says:

14 May 2008, 11:31

David, these are the moments that make the ordinary, remarkable.

When I turned 40 I started hearing the whispers, now at 49, I seek them out everyday.

It's part of what I believe makes social media so attractive, there are plenty of whispers that you can interact with which makes life so rewarding.

PurpleMike, I thought I was pretty cynical, your comment is brilliant. It underscores that marketers have always been yelling, not whispering.

PurpleMike says:

13 May 2008, 22:11

A nice photo and post, David, but PLEASE, don't draw attention to the little moments of beauty. (We) marketers being what we are, the next time you see that little sprig of green growing up next to the tracks, there will be a tiny sign advertising the Ford Escape Hybrid attached to the stem.

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