Marketing & Strategy Innovation

If the News Is That Important It Will Find Me

by on 19 April, 2008 - 22:00

by: Lynette Webb

news - LW.jpg

 

I love this quote. It apparently was uttered in a focus group by a college student, and I find it really resonates to explain how the mechanics and attitudes via which people stay in touch are altering.

I first came across it via Matthew Ingram’s blog and he in turn found it in a NYT article. As Matthew says, the article “does a great job of describing how digital word of mouth…has become a dominant means of news delivery for young people in a way that I’m not sure old geezers like myself quite grasp”. In other words, as the NYT article puts it, people “are replacing the professional filter — reading The Washington Post, clicking on CNN.com — with a social one”. www.mathewingram.com/work/2008/03/27/if-the-news-is-impor... www.nytimes.com/2008/03/27/us/politics/27voters.html?_r=1.... Original image thanks to Razorfrog via www.flickr.com/photos/maxelman/2246217877/

Original Post: http://www.flickr.com/photos/lynetter/2424498807/

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1 comment

pierreyann says:

21 Apr 2008, 23:11

I read not so long ago this article "How Social Networking Could Kill Web Search as We Know It". (http://www.popularmechanics.com/technology/industry/4259135.html)

"...with the rise of social networking sites such as Facebook, MySpace, Twitter, Second Life, LinkedIn and even Google’s own Orkut, the next generation of Web users may find what they want by using their social network rather than a search algorithm. After all, the people in your online social network should know you better than a mathematical equation, right?

That quote made the article so much more relevant ...

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