Marketing & Strategy Innovation

Sk*rt: 'Digg for Chicks'

by on 24 March, 2008 - 13:22

by: Guy Kawasaki

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I love Sk*rthttp://i.ixnp.com/images/v3.22/theme/silver/palette.gif); background-color: transparent; width: 14px; height: 12px; background-position: -944px 0pt; background-repeat: no-repeat; text-decoration: none; visibility: visible; vertical-align: top; display: inline;" src="http://i.ixnp.com/images/v3.22/t.gif" />. You can think of it as "Digg for chicks" (in the words of QueenofSpainhttp://i.ixnp.com/images/v3.22/theme/silver/palette.gif); background-color: transparent; width: 14px; height: 12px; background-position: -944px 0pt; background-repeat: no-repeat; text-decoration: none; visibility: visible; vertical-align: top; display: inline;" src="http://i.ixnp.com/images/v3.22/t.gif" />), and it features the user-selected stories in topic such as Arts & Entertainment, Design & Crafts, Family & Parenting, and Food & Home.

Today, for example, it pointed to a story about Chloe Marshall, a size sixteen girl who reached the finals of the Miss England contest. (Men: Let me translate: in other words, she's not your typical skinny blonde beauty contestant.) By contrast, over in Digg (what chicks call "Sk*rt for men"), the hot story is "30 Error Messages You Never Want to See."http://i.ixnp.com/images/v3.22/theme/silver/palette.gif); background-color: transparent; width: 14px; height: 12px; background-position: -944px 0pt; background-repeat: no-repeat; text-decoration: none; visibility: visible; vertical-align: top; display: inline;" class="snap_preview_icon" id="snap_com_shot_link_icon" alt="" />

These are three womenhttp://i.ixnp.com/images/v3.22/theme/silver/palette.gif); background-color: transparent; width: 14px; height: 12px; background-position: -944px 0pt; background-repeat: no-repeat; text-decoration: none; visibility: visible; vertical-align: top; display: inline;" class="snap_preview_icon" id="snap_com_shot_link_icon" alt="" /> behind the Sk*rt: Laura Mayeshttp://i.ixnp.com/images/v3.22/theme/silver/palette.gif); background-color: transparent; width: 14px; height: 12px; background-position: -944px 0pt; background-repeat: no-repeat; text-decoration: none; visibility: visible; vertical-align: top; display: inline;" class="snap_preview_icon" id="snap_com_shot_link_icon" alt="" />, Gabrielle Blairhttp://i.ixnp.com/images/v3.22/theme/silver/palette.gif); background-color: transparent; width: 14px; height: 12px; background-position: -944px 0pt; background-repeat: no-repeat; text-decoration: none; visibility: visible; vertical-align: top; display: inline;" class="snap_preview_icon" id="snap_com_shot_link_icon" alt="" />, and Laurie Smithwickhttp://i.ixnp.com/images/v3.22/theme/silver/palette.gif); background-color: transparent; width: 14px; height: 12px; background-position: -944px 0pt; background-repeat: no-repeat; text-decoration: none; visibility: visible; vertical-align: top; display: inline;" class="snap_preview_icon" id="snap_com_shot_link_icon" alt="" />. They have a Truemoresque tale: never met face-to-face until after the site launched, spent a very small sum of money to get it going, and lead very busy lives. (The three of them have a total of eight kids, and all have full-time jobs.)

If you'd like to read very different kinds of stories from the usual "security problem found in IE," do check out Sk*rt. If you're a man, you'll impress many women if you do. If you're a woman, shame on you for having to learn about Sk*rt from a man.

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Today must be "get in touch with your feminine side Friday" because I just saw the world's greatest shoe wheel. Read about it herehttp://i.ixnp.com/images/v3.22/theme/silver/palette.gif); background-color: transparent; width: 14px; height: 12px; background-position: -944px 0pt; background-repeat: no-repeat; text-decoration: none; visibility: visible; vertical-align: top; display: inline;" class="snap_preview_icon" id="snap_com_shot_link_icon" alt="" />.

Original Post: blog.guykawasaki.com/2008/03/skrt-digg-for-c.html

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