Marketing & Strategy Innovation

Digital Cameras Reveal Hidden Images

by on 17 August, 2007 - 12:43

by: Ilya Vedrashko

kameraflageKameraflage: "context-sensitive display technology, encodes a layer of information that can only be viewed by the human eye when looking at an image of the scene taken by a camera.

Click image to enlarge.

Kameraflage is possible because digital cameras see a broader spectrum of light than human eyes. By rendering content in these wavelengths we are able to create displays that are invisible to the naked eye, yet can be seen when imaged with a digital camera."In other words, you can now place hidden messages on print ads and billboards and t-shirts and other stuff that will only be visible to people when they take a picture of it with a digital camera or a camera phone.via Cool Hunting via CherryflavaEarlier:MINI Connects With Fans Using Spy GadgetsHigh-Pitch Ringtones in Advertising

Original Post: http://adverlab.blogspot.com/2007/08/digital-cameras-reveal-hidden-images.html

 

Share this
 

No comments

Add your comment

The content of this field is kept private and will not be shown publicly.
Mollom CAPTCHA (play audio CAPTCHA)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.

Recent content

  • Tip to cinema advertisers that hold me hostage b4 the main feature . If the movie and trailers are in 3D, 2D ads look kind of dated.
    10 hours 39 min ago
  • Watch&learn: my pizza guy just saw he's #2 in our village on tripadvisor yet refuses to ask customers to vote. He wants feedback straight
    1 day 3 hours ago
  • RT @polinchock: i'm amazed @ how often we talk @ authenticity today like it's a new thing
    1 day 4 hours ago
  • Out of the blue a customer calls me 2 say thx for #NPS / customer journey consultancy I did 2 years ago + show me the progress #feelsgreat
    1 day 5 hours ago
  • Facebook Privacy Settings: Who Cares? via Marketing &Strategy Innovation Blog - Eszter Hargittai and I just ... http://tinyurl.com/2wuablx
    1 day 10 hours ago

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

Subscribe



Follow us on

Archive