Marketing & Strategy Innovation

Forrester Segments Social Computing Behaviors

by on 26 April, 2007 - 13:08

by: Ilya Vedrashko

This very interesting report by Forrester analyzes the levels of user participations in social structures online (see an earlier post on a similar report by Hitwise and the Yahoo pyramid):

"Forrester categorizes social computing behaviors into a ladder with six levels of participation; we use the term "Social Technographics" to describe analyzing a population according to its participation in these levels."

forrester_cgm_study

 

Original Post: http://adverlab.blogspot.com/2007/04/study-content-creators-are-few.html

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Ilya Vedrashko Forrester social media online consumer generated media
 

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