Marketing & Strategy Innovation

Kathy Sierra at SXSW

by on 16 March, 2007 - 12:02

by: Karl Long

I wish I could find the slides for this talk from Kathy Sierra at SXSW. It’s actually possible to peace this together if you listen to this as an audio file of the talk, read this write up with some pictures, and read this post from Kathy that describes the canyon of pain/suck.

This is a critically important concept to think about when you are dealing with a complicated product that users get more value from it as they get better at using it. Best take away for me was FAQ’s should be called WTF’s :-)

bigcanyon_400

usereffortworthit_400

I think we’ll talk more about this later :-)

Original Post: http://blog.experiencecurve.com/archives/kathy-sierra-at-sxsw

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