Marketing & Strategy Innovation

i'm a digital immigrant - may never become a native but need to assimilate

by on 14 December, 2006 - 11:56

by: Lynette Webb

Here’s another old quote that I had reason to resurrect recently. I really like the terminology “digital immigrant” and “digital native”.

 

I’d add another too… “digital tourist”, for all those people who might dip in occasionally but aren’t regular Internet users, or who don’t make any attempt to engage online beyond the very basics of email, etc.

Image from Wired article (July 2006) www.wired.com/wired/images.html?issue=14.07&topic=mur...
Quote comes from a great speech Rupert gave back in April 2005 www.newscorp.com/news/news_247.html at a newspaper conference. 

Original Post: http://www.flickr.com/photos/lynetter/322112273/

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