Marketing & Strategy Innovation

The New 30 Second Spot

by on 19 November, 2006 - 15:26

By: Karl Long

Does your company make something extraordinary? BlendTec does and here’s a 50 dollar advertising campaign right there, including the cost of the rake. It’s been watched 280,000 times, favorited 474 times and has 113 comments, not bad ROI.

BlendTec has put up 10 videos of its blender demolishing various goods like marbles, cans of coke, credit cards etc. Overall I think the videos have been watched over 5 million times, and that is people that chose to watch them.

Thanks to Scoble for pointing that one out.

Original Post: http://blog.experiencecurve.com/archives/the-new-30-second-spot

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