Marketing & Strategy Innovation

Nissan Puts Sentra Into Second Life

by on 24 October, 2006 - 11:45

by: Ilya Vedrashko

As promised last week, Nissan has just unveiled a Second Life extension of its campaign for Sentra. Here's the location's SL URL, and here are more details from Giff at Electric Sheep.

I spent a few minutes on the sim before it went down as developers were apparently adding final touches, but here's what I saw:A giant vending machine with very realistic action. The machine dispenses Sentras.The car itself. Apparently customizable (although I am yet to figure how exactly) and driveable (ditto).A decorative public bathroom. Haven't seen one before in SL, although this one was closed. Nice touch. There's also a driving course and a giant loop, but then the sim crashed so I don't have any pics.

Original Post: http://www.vedrashko.com/advertising/2006/10/nissan-puts-sentra-into-second-life.html

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Nissan gaming in-game advertising Second Life virtual worlds Ilya Vedrashko
 

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