Marketing & Strategy Innovation

More and Better (Adver)Games Come to iPod

by on 14 September, 2006 - 17:23

by: Ilya Vedrashko

As long anticipated, more games are finally coming down iPod's way through iTunes as Jobs works to make the device more than just an MP3 player (whose cool, we hear, is fading).

Wired: "Effective immediately, owners of the fifth-generation iPod Video can click on the new iPod Games link in the iTunes music store and download such casual game hits as Pac-Man and Bejeweled." If iPod gaming catches up (and why not? inconvenient controls?), suddenly we'll have an advergaming platform with a huge install base. Which reminds me: I put my thesis about advertising in computer games online at Games Brands Play, and there are a few thoughts about overlooked platforms such as iPods and Blackberries in it.

 

Original Post: http://adverlab.blogspot.com/2006/09/more-and-better-advergames-come-to.html

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