by on 26 September, 2006 - 08:37
by: Karl Long
I had heard a week ago from the blog of Shel Holtz (of For Immediate Release fame) that a PR agency called Text100 had set up an office island in SecondLife (surl), and my immediate reaction was somewhat ambivalent.
With Adidas, American Apparel, and the starwood hotel opening i really just ignored it as a sort of “me too” thing. That was until I saw their introductory video on YouTube that was entirely filmed in SecondLife and provides a great introduction as to why SecondLife is a communication tool of growing importance. Link to video for feedfans
Apart from the fact that this supports the message that Text100 can serve as a guide to companies around the communication opportunities in SecondLife, it demonstrates a wonderful way use SecondLife for corporate videos. Think about virtual tours of facilities, product launches, even testing product concepts. It seems to me that SecondLife is a great opportunity to help customers experience aspects of your company, your products, your ideas, in ways that are more visceral and tangible.
UPDATE: My friend Gif Constable from the ElectricSheep Company pointed out that I should really be reading his blog 
Text100 is an ElectricSheep client, and of course Gif blogged about this PR Machinima over 10 days ago! A lifetime in the blogosphere.
Original Post: http://blog.experiencecurve.com/archives/corporate-video-20-second-life-machinima-youtube
This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.
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susi spicoli says:
26 Sep 2006, 15:25
i found this one which also explains the business implications in SL, but it;s more neutral, talks about several companies in SL:
http://blip.tv/file/get/SCWombat-IntroductionToSecondLifeHighResolution4...
Lauren wilkens says:
19 Nov 2008, 07:21
Ive found that the best method is to utilize the donald trump method... get the right entity or person for the job and let them stay in their lane. If you want the best in guns you go glock if you want the best in juice you go naked if you want the best in video production you go media works communications if you want the best in speakers you go bose if you want the best in a car you go mercedes if you want the best in print you go the harry fox agency.
vancovervidiography says:
17 Jan 2009, 08:09
its nice apporach to explain our strategies.i really appericeate it.
Jean-Paul says:
20 Feb 2009, 20:11
Video is an established tool, secondlife now a business tool? Makes sense to jin them together. Think I might setup a virtual office, whats the rent like?
Jp
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