by on 20 September, 2006 - 05:36
by: Ilya Vedrashko
As rumored earlier, Adidas has opened a store on a private island in Second Life. It's fairly similar to the American Apparel's outlet, although unlike AA, Adidas's store is focused on a campaign for a single product (a3 "bouncy" Microride shoe) and the shoes' positioning is demonstrated not only visually but also interactively (the sneakers are equipped with a jump script, and the store has a "testing area" trampoline").
I'll post a few pictures when Blogger wakes up, but here's a small gallery I did over at HHCC blog. More details at 3pointD and Rikomatic.
Orginal Post: http://adverlab.blogspot.com/2006/09/adidas-opens-second-life-store.html
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