Ralph Lauren Interactive Window

by on 11 August, 2006 - 11:13

by: David Polinchock

Our friends at GDR sent an e-mail asking if we knew anything about the new window display at Ralph Lauren here in Manhattan, so Noah & I went up to the store to experience first-hand, their new, interactive touch screen window.

It's getting quite a positive reaction and people seem to really enjoy. In fact, there was a Reuters crew doing a piece on the window while we were here. Apparently, they're running a promotion where you give them your e-mail address and enter to win $5,000 worth of clothing and tickets to the US Open.

One very unique aspect is that you can actually purchase items right from the window. They have a credit card reader and on-screen keyboard to handle that. And, if you don't want to purchase right then, you can send the information to yourself via e-mail and complete the transaction at home.

Now, according to the news crew that was filming here, it was developed in-house at Ralph Lauren. They're using an interactive foil placed on the window, which does give it some image distortion. We'll keep trying to hunt down information about who made it.

Overall, I thought that the image quality was good, although it was sometimes difficult to see specific function buttons. The interface seem pretty easy to use and the fact that you can shop 24/7 is pretty unique. Credit to Ralph Lauren for using such new technology in such a highly visible location!

Original Post: http://blog.brandexperiencelab.org/experience_manifesto/2006/08/ralph_lauren_in.html