Marketing & Strategy Innovation

Facebook Privacy Settings: Who Cares?

Eszter Hargittai and I just published a new article in First Monday entitled: “Facebook privacy settings: Who cares?”

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Comments (0)Posted on on 29 July, 2010 - 21:53
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Digital: Study Says Most Marketers Should Forgo Foursquare - Advertising Age - Digital

A new study out by Forrester seems to indicate that there's not enough people using location based services for marketers to bother with them right now. Although they also suggest that people should experiment with these tools as well.

Well, I also have a study (well, not a study really, just a discussion with some smart folks) that I believe shows something pretty significant:

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Comments (1)Posted on on 29 July, 2010 - 20:00
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The Truffle Strategy: Tempt Your Customers

Could eating a chocolate treat make you want to buy a TV or a cruise? The surprising answer is YES!

At a mall I used to frequent, there was a candy kiosk that always offered a sample chocolate to each passerby. I wondered about the economics of that practice – it seemed that almost everyone grabbed the treat and kept on walking – but I assumed that it must be profitable.

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Comments (0)Posted on on 28 July, 2010 - 22:37
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True Nature of Technology Seen by What Enthusiasts Do with It

Interesting idea this. Broadly I agree. You can plan and theorise all you want, but it’s not till technology gets into the wild, and in the hands of users, that you can really see what it offers. And it is often the enthusiasts who lead... the ones who experiment, who knock off the rough edges, who show what is possible.

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Comments (0)Posted on on 28 July, 2010 - 22:11
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What Color Is the Triple Bottom Line?

I recently posted a query on Twitter and Facebook asking a simple but vexing question: "Someone committed to the environment is called an environmentalist. What do you call someone committed to sustainability?"

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Comments (1)Posted on on 27 July, 2010 - 22:44
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5 Things That Create Ridiculous Customer Experiences: Can’t We Avoid Catch 22?

The other day I was on the phone with my insurance company because they had rejected, for a second time, a procedure for my son which was performed by a physician who they claimed was “out of network” — let’s call him Dr. Brown. But, as I logged into the firm’s web-site (again), I was able to easily find Dr. Brown who was “in network”. As I had done a few weeks before, I mentioned this to the customer service representative, and she was not able to look at the web site from her computer, so I had to read her the name, address, and phone number so that she could contact him and make sure that he was “in network”. 

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Comments (1)Posted on on 27 July, 2010 - 22:12
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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