Marketing & Strategy Innovation

Insights from the Natural Products Show

Last week I attended the Natural Products Expo West, the “world’s largest natural and organic products tradeshow.” Nearly 60,000 people attended the show to get a taste (figuratively and literally) of the latest and greatest in natural products, including snack foods, supplements, pet products, beverages, eco-friendly home products, and more from over 3,000 exhibits.

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Comments (0) • Posted on on 19 March, 2010 - 22:34
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Denise Lee Yohn lifestyle natural products social responsibility taste

Happiness and a Better Enterprise Software Data Model

by: Sigurd Rinde

Funny thing, seems the human brain uses same tricks as Enterprise Software to save disk space :)

Thanks to Zia I found Daniel Kahneman at Ted's site (go see):

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Comments (0) • Posted on on 19 March, 2010 - 22:07
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Sigurd Rinde enterprise software data

Real Time Brand Management

On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart airport in Newburgh, N.Y., due to severe weather, and the passengers and crew waited in the plane on the tarmac for over four hours. The crew was anxious, babies were crying, mothers were anxious, and the passengers were unruly — to the point that one woman was taken off the plane by police. The entire ordeal was documented by David Martin, the CEO of Kontain.com, on his company’s iPhone social-media application.

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Comments (0) • Posted on on 19 March, 2010 - 21:37
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John Sviokla brand management real time consumer control social media

Welcome to Denise Lee Yohn

It's been a while since we've been introducing new contributors here at the
Futurelab blog, yet now spring is almost in the air, we will proudly start
changing our ways again.

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Comments (0) • Posted on on 17 March, 2010 - 23:17
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Alain Thys Denise Lee Yohn Futurelab

Going for the Gold

I’ve finally made it through all of the hours of Olympics coverage which I DVR’d because I had been unable to watch most of the Games live. Since I already knew the result of many of the competitions, I was interested in watching mostly for the profiles of the athletes and stories behind and nuances of their achievements. I gleaned a few insights that seem to have relevance for companies who are competing in the game of business.

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Comments (0) • Posted on on 17 March, 2010 - 22:47
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competitiveness Denise Lee Yohn Olympic Games strategy success tactics

Spam Serialized

Maybe this is, like, email marketing 101 (and if so, please leave a comment), but the introductory series of four emails American Airlines sends to its new frequent flier members struck me as unusual. Wonder what it does to open rates.

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Comments (0) • Posted on on 17 March, 2010 - 22:27
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American Airlines email Ilya Vedrashko spam

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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