The Rise of Microbrands as Institutional Power Fades

by on 14 March, 2006 - 13:46

by: Karl Long

Micropersuasion points to a new report from Forrester on the topic of the “fading power of institutions due to social software”. Steve gives this report high praise.

This is one of Forrester’s most forward thinking pieces of research to date. I highly recommend purchasing it. It covers more than just the implications on marketing, but also for IT and enterprise technology vendors.

I would suggest that it is only institutions that are not “participating in the conversation that their markets have become”, not to labour the point but the cluetrain strikes again

Original Post: http://customersonfire.com/archive/the-rise-of-microbrands-as-institutional-power-fades/