Marketing & Strategy Innovation

Madonna Tagging

by on 26 October, 2005 - 11:39

by: Sebastian Campion

Madonna.com has launched a tagging project with the objective to build the largest photo archive ever devoted to a single subject: Madonna.

Fans are encouraged to submit any sort of Madonna-related photographic material, such as scans of concert tickets, autographs, drawings and photos.

Curiously - when googling the project for more info - it turns out that a similar project with the same title also exists at Flickr.com.

So, did someone clone someone else's idea? Or has Madonna simply discovered the possibilities of social software and created herself a strategic Flickr account?

• www.madonna.com/taggingproject.html • www.flickr.com/groups/taggingmadonna

Original Post: http://www.guerrilla-innovation.com/archives/2005/10/000458.php

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