Marketing & Strategy Innovation

Why Don't More Retailers Have Genius Bars?

I few years back, I made a new year's resolution to lose some weight, something that's way overdue. After years of eating whole cakes or bags of cookies and washing it down with a half gallon of milk, the calories caught up with me. I thought I could keep avoiding them for a couple of more years, but I couldn't hide any longer. So, I went to Dr. Rodriguez, a nutritionist that my wife & mother-in-law have used in the past with great results.

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Comments (0) • Posted on on 21 March, 2010 - 23:27
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David Polinchock retail shopping experience value creation food

Why I Chose to Come to Likeminds and My Key Messages on Social Media

Here is a video clip about my keynote pitch at Likeminds in Exeter, courtesy of Devon Video Production. Their Website mentions that “[they]create exceptional digital video and communication resources” and I must admit that this video is really well produced. I hope you enjoy it as much as I enjoyed keynoting at Likeminds.

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Comments (0) • Posted on on 21 March, 2010 - 22:39
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Yann Gourvennec social media videos Likeminds

The Seven Harsh Realities of Social Media for Any Brand

A lot of people are excited about social media and think it could have a hugely positive impact on their brand, their marketing and communications, the insight they get, the way in which they deal with customer service and many other benefits it can bring to an organisation and to the way it interacts with and engages customers. They are right to be excited, the opportunities are great but brands should not hide from the fact that getting an engaging social media presence takes proper thought, some effort and may take time to embed.

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Comments (0) • Posted on on 21 March, 2010 - 21:17
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consumer engagement Matt Rhodes social media social media strategy

Squeaky Wheel Marketing

After Pepsi's announcement earlier this week that it would stop selling the full-leaded version of its soda pop in schools around the world, I was quoted in USAToday saying that I'm cynical about its purpose (the company doesn't really sell much in schools globally anyway) and doubtful of the connection to its sales strategy (so we should celebrate its retreat from selling sweet beverages by...buying more sweet beverages?).

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Comments (0) • Posted on on 20 March, 2010 - 23:49
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Jonathan Salem Baskin Pepsi marketing brand image

Brand Experience Matters: It Is Possible for High Street Stores to Win against On-line Stores

Andrew Weir writing at Brand Experience Matters has a nice post about the value of the physical retail experience. I especially like his concluding recommendation:

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Comments (0) • Posted on on 20 March, 2010 - 23:07
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David Polinchock retail online retail brand experiences customer experiences

Insights from the Natural Products Show

Last week I attended the Natural Products Expo West, the “world’s largest natural and organic products tradeshow.” Nearly 60,000 people attended the show to get a taste (figuratively and literally) of the latest and greatest in natural products, including snack foods, supplements, pet products, beverages, eco-friendly home products, and more from over 3,000 exhibits.

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Comments (0) • Posted on on 19 March, 2010 - 22:34
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Denise Lee Yohn lifestyle natural products social responsibility taste

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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