Marketing & Strategy Innovation

What’s Your Addiction?

Brand as business bit:  A couple of sound bites connected for me recently.

In a recent Bloomberg BusinessWeek piece entitled, “Has CNN’s All-News Strategy Become Old News?,” Alex Sherman writes about the cable networks’ reliance on “the story” to drive its audiences, unlike other networks that balance breaking news with opinions and personalities.  Phil Grffin, president of MSNBC, observed:

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Comments (0)Posted on on 18 May, 2012 - 18:31
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5 Content Marketing Lessons from Gene Simmons of KISS

by: Jason Miller

With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet. Led by the marketing genius that is Gene Simmons, they continue to reach new audiences while engaging lifelong fans. Gene Simmons may be best known as the fire-breathing, bass playing demon in one of the most influential rock bands in history, but he can also teach us a thing or two about content marketing.

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Comments (0)Posted on on 18 May, 2012 - 18:27
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Facebook Unlike and Internet Schadenfreude

“Facebook is worth $100 billion, but all I got was this lousy status update.” That just about sums up the type of public sentiment that has been inundating the Internet over the past few weeks. Facebook’s much-anticipated $100 billion IPO is almost ready to hit the market after a circus-like roadshow where Zuckerberg was chided for, among other things, wearing a black hoodie.

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Comments (0)Posted on on 17 May, 2012 - 23:03
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Halfords Auto Centres: Is a Welcomer Enough to Deliver a Good Customer Experience?

Welcomers are important – they can make a big difference

In a recent post I stressed the importance of Welcomers and I shared the following statement from Richard Shapiro, the author of The Welcomer Edge:

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Comments (0)Posted on on 17 May, 2012 - 23:01
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The Man Who Prints Houses

I wrote about Enrico Dini a couple of years ago. Enrico has developed a 3D printing technology large enough to print buildings. Yes, buildings. It uses sand combined with an inorganic binder to print structures in stone with no human intervention. Constructions which are strong, cheap, environmentally-friendly, and rather amazing.

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Comments (0)Posted on on 17 May, 2012 - 22:42
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The Cleanweb: Green Energy Meets Moore's Law

By embracing new Web and mobile technologies, green energy companies are creating a new Cleanweb movement in which formerly expensive alternative energy sources - such as solar power - are suddenly accessible to the masses at a significantly lower price point. Think of the Cleanweb as what happens when green energy meets Moore's Law.

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Comments (0)Posted on on 16 May, 2012 - 18:18
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Recent content

  • What’s Your Addiction?: Brand as business bit:  A couple of sound bites connected for me recently. In a recent B... http://t.co/NLuv6kCN
    8 hours 48 min ago
  • Facebook Unlike and Internet Schadenfreude: “Facebook is worth $100 billion, but all I got was this lousy status... http://t.co/hlw8DtMA
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  • This is a presentation Alain Thys gave at the Fred Reichheld NPS Masterclass in Breda on May 10, 2012 #NPS http://t.co/VZKXe9mB
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  • The Cleanweb: Green Energy Meets Moore's Law: By embracing new Web and mobile technologies, green energy compan... http://t.co/pgs3WKbC
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  • Apple Loses A Customer: I know I’m dim, and I know that customers suffer glitches with every tech brand so my co... http://t.co/Ogr3VN2a
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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