Marketing & Strategy Innovation

The Top None

I'd planned in all sincerity to write an essay about the three Super Bowl commercials that I thought wouldn't get the recognition in most "top ten" lists, but that I believed might actually do something business-wise down the road. I meant it. I wanted to be positive...

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Comments (0) • Posted on on 8 February, 2010 - 23:57
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Jonathan Salem Baskin Super Bowl advertising

Don’t Make Social Media Another Silo

Social Media Week in London saw a great set of events, thinking and presentations for all things social media. One of my favourite presentations from the week came from an event I wasn’t able to attend: Steve Bridger’s keynote from the Media140 Third Sector and the Real-time Web event.

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Comments (0) • Posted on on 8 February, 2010 - 23:37
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disruptive Matt Rhodes relationships social media

Serious Games for a Better Future - EnerCities out of Beta

PRESS RELEASE

Gaming For A Better Future

Leiden, The Netherlands - February 3rd 2010

Following my prior post EnerCities: The First Serious Game On Facebook, on February 3rd, game developer Paladin Studios has launched EnerCities 1.0. It is an online game in which players are challenged to build a sustainable city. It will run online and on Facebook, and is available in six European languages. The game is part of an educational platform dealing with energy issues, backed by European Commission funding of €1 million.

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Comments (0) • Posted on on 8 February, 2010 - 23:04
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Eliane Alhadeff serious games

Microsoft, Middle Management and Why Some Companies Can't Innovate

This week's op-ed piece (Microsoft's Creative Destruction) in the New York Times from Dick Brass, a former Microsoft VP, was a wake up call for the tech world. In a thoughtful but ultimately scathing piece, Brass describes how and why Microsoft gradually evolved from an innovative company with first-mover advantage to a technological also-ran scrambling behind just about everyone in bringing new products to market:

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Comments (0) • Posted on on 7 February, 2010 - 21:55
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Dominic Basulto innovation Microsoft Apple

Vodafone, Twitter and the challenges of managing your brand in social media

It’s been an interesting afternoon for Vodafone. Their VodafoneUK Twitter account has attracted a lot of attention after one Tweet in particular stood out from their usual customer service conversations online. In between the Tweets resolving network coverage and other queries one stood out. You can read about what was actually said elsewhere.

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Comments (0) • Posted on on 6 February, 2010 - 22:04
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Matt Rhodes social media crisis management Vodafone

An Overdose of the Olympics

NBC has embraced a novel twist on the user-generated content phenomenon: it plans to broadcast more than a month's worth of athlete generated content, or "AGC," via Vancouver Olympics programming over its cable stations and web sites. 

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Comments (0) • Posted on on 5 February, 2010 - 23:45
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Jonathan Salem Baskin NBC Olympic Games TV

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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