Marketing & Strategy Innovation

Organised Complexity

This is an image from the Blue Brain project, showing a network of 30 million connections between the 10,000 neurons that make up just one neocortical column. Our brains contain around ten million times this many neurons in total. Manuel Lima (a senior UX design lead at Microsoft Bing) uses this as illustration in this wonderful RSA lecture in which he explores the idea of network visualisation as a way of navigating the complexity of our modern world. The RSA have done another lovely Animate film of it below which is worth watching.

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Comments (0) • Posted on on 29 May, 2012 - 12:56
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knowledge Neil Perkin neurology

Customer Loyalty and Advocacy: What Can We Learn From Jonathan Ive and Zappos?

In a recent post on CustomerThink, Bob Thompson shared his experience with AT&T and Colin Shaw made the following comment:

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Comments (0) • Posted on on 28 May, 2012 - 17:51
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Apple customer experiences empathy Maz Iqbal Zappos

Persuade with Silky Smooth Copy

It shouldn’t surprise Neuromarketing readers that choice of words is important when writing headlines, taglines, or copy, but brain scans show how specific words can have the same meaning but activate different areas of the brain. Emory University researcher Krish Sathian has shown that words that words related to texture, for example, activate areas of the brain associated with touch – even when their usage has nothing to do with tactile sensations. (Abstract, and an interview with Sathian.)

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Comments (0) • Posted on on 25 May, 2012 - 17:56
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copywriting neuromarketing Roger Dooley

McDonald’s Metro: Lipstick On a Pig

If, as they say imitation is the sincerest form of flattery, fast casual restaurants should be flattered by the recent efforts of McDonald’s and other quick-serve restaurants.  Many fast feeders are trying to emulate chains like Chipotle, Smashburger, and Panera, since fast casual players have stolen share from them for the last couple of years and outrank them in customer studies.

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Comments (0) • Posted on on 25 May, 2012 - 00:42
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brand experiences brands Denise Lee Yohn McDonald's

Distributed And Destination Thinking

When I talk to clients about getting into a 'digital mindset' I often end up talking about the differences between distributed and destination thinking. Destination thinking is the kind of media approaches that have been with us for many years. We create content, attract (or 'drive') users to that content in order to keep them there for as long as possible, serve advertising at them, or make money from them in some other way.

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Comments (0) • Posted on on 24 May, 2012 - 22:31
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digital innovation media Neil Perkin trends

Extreme Trust: Can Honesty Be a Means of Competitive Advantage? (part II)

I value what Don Peppers and Martha Rogers write and as such I am making my way through their latest book (Extreme Trust) and using it to write a series of posts on matters that are touched upon by Don and Martha. In the first post I set out the bigger picture – why trust matters, what the challenge is and how transparency will force companies to become “trustable”.

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Comments (0) • Posted on on 23 May, 2012 - 18:51
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books Maz Iqbal transparency trust

Recent content

  • Organised Complexity: This is an image from the Blue Brain project, showing a network of 30 million connections ... http://t.co/LfRIMknk
    2 hours 18 min ago
  • Customer Loyalty and Advocacy: What Can We Learn From Jonathan Ive and Zappos?: In a recent post on CustomerThin... http://t.co/HUOfgwbL
    21 hours 22 min ago
  • Persuade with Silky Smooth Copy: It shouldn’t surprise Neuromarketing readers that choice of words is important ... http://t.co/Oftzt66F
    3 days 21 hours ago
  • McDonald’s Metro: Lipstick On a Pig: If, as they say imitation is the sincerest form of flattery, fast casual re... http://t.co/FAAf1O0g
    4 days 14 hours ago
  • Distributed And Destination Thinking: When I talk to clients about getting into a 'digital mindset' I often end ... http://t.co/xQtFa2yd
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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