Marketing & Strategy Innovation

Responsive Marketing

In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity. The formula worked for decades. An empire was built on the shoulders of Madison Avenue and expanded globally. It is an empire, which still exists today, though arguably it’s a diminished version of its former self. 

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Comments (0)Posted on on 24 May, 2013 - 17:39
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thoughts on Pew’s latest report: notable findings on race and privacy

Yesterday, Pew Internet and American Life Project (in collaboration with Berkman) unveiled a brilliant report about “Teens, Social Media, and Privacy.” As a researcher who’s been in the trenches on these topics for a long time now, none of their finding surprised me but it still gives me absolute delight when our data is so beautifully in synch. I want to quickly discuss two important issues that this report raise.

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Comments (0)Posted on on 24 May, 2013 - 17:33
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Marketing to Boomers - Financial Services Forum presentation

This is a podcast of a presentation that I gave last week to the Financial Services Forum during a conference about marketing to Baby Boomers.

It was an excellent event and I enjoyed meeting a couple of new people with interests in the ageing consumer - Martin Clarkson, Director, Elderberry Associates and Tom Hind, Director of Creative Content, Getty Images

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Comments (0)Posted on on 19 May, 2013 - 13:47
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Social Media Marketing Advice, According To Doctor Who

Fans who ordered DVDs of this season’s BBC series Doctor Who have started receiving them, only there’s a catch: The disc contains the season’s final episode, which has yet to air on TV! The show’s producers have made a big deal about that finale, including promises of plot twists and revelations that will be huge for Whovians.

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Comments (0)Posted on on 17 May, 2013 - 18:25
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The Power of Brands to Change the World

While many of us live out our sheltered lives, the rest of our country and world remains trapped in destructive cycles: poverty, climate change, poor health, declining education, habitat destruction, toxic waste… the list goes on. Companies play a huge role in both the problems and the solutions; they’ve been making progress in CSR and sustainability, but it’s been largely through behind-the-scenes efforts to mitigate risk or reduce costs.

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Comments (0)Posted on on 17 May, 2013 - 18:18
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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