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Marketing & Strategy Innovation

Marketing to Boomers - Financial Services Forum presentation

This is a podcast of a presentation that I gave last week to the Financial Services Forum during a conference about marketing to Baby Boomers.
 


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Comments (0)Posted on on 19 May, 2013 - 13:47
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Social Media Marketing Advice, According To Doctor Who

Fans who ordered DVDs of this season’s BBC series Doctor Who have started receiving them, only there’s a catch: The disc contains the season’s final episode, which has yet to air on TV! The show’s producers have made a big deal about that finale, including promises of plot twists and revelations that will be huge for Whovians.

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Comments (0)Posted on on 17 May, 2013 - 18:25
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The Power of Brands to Change the World

While many of us live out our sheltered lives, the rest of our country and world remains trapped in destructive cycles: poverty, climate change, poor health, declining education, habitat destruction, toxic waste… the list goes on. Companies play a huge role in both the problems and the solutions; they’ve been making progress in CSR and sustainability, but it’s been largely through behind-the-scenes efforts to mitigate risk or reduce costs.

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Comments (0)Posted on on 17 May, 2013 - 18:18
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Customer Experience Lessons from Mom

In honor of Mother's Day this weekend, I thought this was a fitting time to share some customer experience lessons from Mom. 
It's been a while since I've done a "Customer Experience Lessons from..." post. I enjoy writing them, so I'll be doing more of them real soon.

As I'm writing my blog, I often weave in stories about my kids - lessons I've taught them or conversations we've had that seem to apply equally to this world of customer experience. Time to put them all together in one place. So here goes...

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Comments (0)Posted on on 11 May, 2013 - 09:38
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Amazon Earns Customer Loyalty With Integrity, Not Rewards

I got an email a few days ago from Amazon, telling me the price of the book I’d ordered had dropped, so it was passing the savings on to me. I think it was all of $.16. But that small sum is why I’m a loyal customer.

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Comments (0)Posted on on 11 May, 2013 - 09:33
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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