Marketing & Strategy Innovation

9 Elements for a Successful Marketing Program Mix

Guest Post by: Maria Pergolino

Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify new leads and campaigns that are going to cause current leads in the system to move farther down the funnel.

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Comments (0) • Posted on on 3 February, 2012 - 21:34
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B2B marketing Maria Pergolino marketing mix demand generation

The 2012 Election as Technology Showcase

The Obama White House, as measured by its willingness to embrace new technology platforms on a rolling basis, is perhaps the most innovative in history. This week’s Google+ Hangout with the President – essentially an FDR fireside chat updated for the Internet era viewable by millions on YouTube – is just the latest example of the Obama White House embracing Silicon Valley innovation to communicate with the American electorate.

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Comments (0) • Posted on on 3 February, 2012 - 19:38
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Dominic Basulto Obama politics political marketing social media Internet technology US elections

Successful Business Transformation Requires a New Logic To Handle Ambiguity and Change

The future is scary and there are reasons for it. I have been giving a lot of keynotes lately to different professional organizations and senior executive roundtables and my keynote topic of strategic innovation and design thinking went beyond innovating to find growth and adapting to new economic, market, political and social order.

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Comments (0) • Posted on on 2 February, 2012 - 22:39
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Idris Mootee change future strategy chaos logic

Bright Lights Project -- Ad Agencies

The fallout of digital technology and its social applications continues to wash across the communications industry, with many leading advertising agencies starting 2012 with staff reductions while big-name brands like Microsoft and P&G fire hundreds of their marketers.

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Comments (0) • Posted on on 2 February, 2012 - 20:34
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ad agencies advertising bright light Jonathan Salem Baskin social media marketing

How To Be a Social Media Self-Righteous Jerk

The scale above shows the many stages one has to go through in order to become a bona fide self-righteous jerk in social media. Still, there are many people who aspire to reach this peak, but fall short in executing against it. Given this observation, I thought it would be worthwhile to piece together a few best practices which will ensure your status as a social media self-righteous jerk (or SMSRJ). In no particular order:

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Comments (0) • Posted on on 1 February, 2012 - 23:35
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Daivd Armano social media

Social Personalization and the Doppelganger Effect

Are you overlooking a way to personalize your ads that goes far beyond the usual “Dear Roger” salutation? In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since then, I’ve been able to capture a couple of examples. The first one surprised me when it appeared, and to generate a second one I had to surf a variety of profiles. Here’s what I like about these ad:

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Comments (0) • Posted on on 1 February, 2012 - 21:45
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ads LinkedIn neuromarketing personalization Roger Dooley social media targeting

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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