Marketing & Strategy Innovation

Is it time we started explaining NPS a bit better?

Last week I met with the head of CX of a company which I can only describe as a "highly evolved species" in the area of customer experience.  In fact, if I'd tell you their name you'd consider them as one of the world's leaders in the game.

As we were discussing a project I was doing with their international leadership team, NPS came up as a topic of conversation.  At this point, I was kindly but firmly recommended "not to mention that word in our company".

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Comments (0) • Posted on on 17 June, 2013 - 20:51
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Alain Thys Fred Reichheld net promoter NPS

Why young adults are more connected than ever before and what this means for brands

For today’s young adults (those aged 18-30), access to technology is, alongside education, seen as a critical component of progress and opportunity. A recent survey of 12,000 young adults across 27 countries for Telefónica found that this group believed that not only are they at the cutting edge of technology, but that this gives them a competitive edge.

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Comments (0) • Posted on on 17 June, 2013 - 20:44
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branding Matt Rhodes smartphones technology young adults

Crowdsourcing Week 2013 – Sean Moffitt Opening Keynote and 16 Key Messages

I just  arrived back from Singapore and have crowd-coloured visions dancing in my head of what crowdsourcing can be for individuals, companies, causes, financiers and governments.

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Comments (0) • Posted on on 17 June, 2013 - 20:37
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crowdsourcing Sean Moffit singapore

The Future Of Digital Marketing

I was asked to give a talk at last week's Future Of Digital Marketing conference in London. When we talk or think about a topic like this we often focus on the shiny new technologies, so for this talk I chose to talk about another, different aspect which I think is at least as critical - the importance of culture, philosophy and strategy. 

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Comments (0) • Posted on on 17 June, 2013 - 20:29
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digital marketing marketing Neil Perkin social media

CNN Thinks LOL Cats Are the Future of News

Now that CNN and BuzzFeed have joined forces to create a new online video destination, the meme-ification of the news is almost complete. The viral celebrities, the LOL cats, and the Listicles have won. The one company at the nexus of the meme aggregation movement - BuzzFeed - and the one media company that practically invented the 24-hour news cycle - CNN - have partnered to give you the 24-Hour Buzz Cycle. All buzz, all the time.

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Comments (0) • Posted on on 11 June, 2013 - 14:19
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Dominc Basulto CNN future news BuzzFeed video memes stories sponsorship Jaron Lanier advertorial Hamish McKenzie digital media innovation

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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