Red Redemption believes that Serious Games can be done on a commercial scale, making them a viable business for publishers that are becoming increasingly risk averse.
Rebellion Lab, a digital strategy boutique, has posted an interesting article on their blog about YDreams' Sensorium for L'Oreal: Bringing Innovation to Perfumes.
Sensorium, designed by Portugal-based YDreams, is an in-store P.O.S app debuted at Portuguese Perfumes & Companhia stores. The app help customers choose the right fragrance.
This morning I was at one of the excellent Creativity Forums that FlandersDC regularly organizes. This one had a special twist – female speakers only, including Randi Zuckerberg, Christine Heffner, and my personal favourite, Jane McGonigal of the Institute for the Future.
Early September, Fortune Tech reported that companies are realizing that the very same game-play mechanics used in games to hook gamers are an effective way to create business value and therefore are slowly wending their way into other parts of the economy.
This is a presentation Alain Thys gave at the Fred Reichheld NPS Masterclass in Breda on May 10, 2012 #NPS http://t.co/VZKXe9mB
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