Business & Games

Games Market: Specialization Proceeds at Extraordinary Pace

giDaily Newsletter dated January 14th states that although most comentators agree that the story of games business in the past few years has been all about breaking into the mainstream, an  assessment of what's actually happened in games of late is a tale of companies learning about the value of specialization.

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Comments (0) • Posted on on 23 January, 2010 - 22:05
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Eliane Alhadeff games games industry specialization

Splat! Ads in Violent Games Recalled Better

MIT Tech Review: "A team of European and U.S. researchers found ads displayed along with violent scenes to be more memorable to players than those shown with nonviolent content, even though players spent less time looking at them."

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Comments (0) • Posted on on 16 January, 2010 - 21:35
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gaming Ilya Vedrashko in-game advertising violence

Nicola Whitton: Serious Gaming Innovations of the Decade

Nicola Whitton from play think learn has just published a post with some thoughts about how gaming has changed in the past ten years, and how these advances in gaming could inform learning.

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Comments (0) • Posted on on 3 January, 2010 - 22:58
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alternate reality augmented reality casual games Eliane Alhadeff gaming innovation MMORPGs serious games

Gamespot's Awards for In-Game Ads Done Wrong

GameSpot's 2009 "dubious honor" awards for most despicable in-game ad placements, the only award show AdLab faithfully covers every year, are in. And either the Gamespot editors are getting soft, or there wasn't a whole lot of interesting (or annoying) ad stuff going on in games this past year.

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Comments (0) • Posted on on 28 December, 2009 - 15:18
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Ilya Vedrashko in-game advertising product placement GameSpot

Advertising in Violent Game Scenes

Having blasted my way through Carmageddon all the way to the streets of San Andreas and Pripyat,  I'm no stranger to cartoony violence, but somehow slaughtering helpless civilian crowds wholesale just feels off. This leaked video is from the upcoming Modern Warfare 2 shooter that hits the stores on November 10th and has already broken Gamestop's pre-order records.

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Comments (0) • Posted on on 5 November, 2009 - 21:58
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Ilya Vedrashko violence in-game advertising games

VW to Launch New Model with iPhone Advergame

AdAge today: "Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app." The entire launch budget for the new model is estimated $500K instead of the customary $60M, since the game is the only thing VW is doing. Fail or win, this is bound to end up in everyone's PowerPoint decks, so I went in to take a few pictures as a matter of public service.

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Comments (0) • Posted on on 23 October, 2009 - 22:54
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