In-game advertising interview

by on 16 January, 2008 - 18:21

"Ads can and should be part of the realistic and immersive experience.
This means ad exposure realistic to the setting and real life. From a
quantity standpoint, we generally aim for about four to five minutes of
advertising in a game-play hour. It is critical to note that this is
not interrupting the experience, but part of it. In other words, a
gamer consumes the ads while consuming the game play itself. Contrast
that with television and other media forms where ads interrupt the
experience. In an hour of television, you're likely to be exposed to at
least 12 minutes of interruptive advertising."

ClickZ interview with Cory Van Arsdale, Massive's CEO. (part1 and part2)