PS3 Gamevertising

by on 10 December, 2007 - 19:59

  (image via the Pain website.)

Via the IPG blog - Sony releases first Playstation 3 advertisingTurns out that Pain, a downloadable PS3 game will include advertising, placed on the in-game billboards. Nielsen will be responsible for monitoring and keeping track of the relevant data. According to IPG: "The idea of using essentially CPM measurements to determine the cost of
in-game advertising is an interesting one. Traditionally, prices for
in-game advertising have been based on projected sales figures for
games, but, initially, at least, Sony’s going to set the price at about
$30 CPM, and the presumably adjust it based off of the figures it
receives from Nielsen."