AOL Relaunching games.com

by on 20 November, 2007 - 18:37

"AOL announced today that it has relaunched the gaming site Games.com to
broaden its advertising capabilities and demographic reach by creating a
new look, easier navigation and a more diverse library of games. The
retooled site, which will add twenty new games by year’s
end, will also facilitate collaboration among players by offering
user-generated game reviews, tips and ratings.
To provide partners with multiple advertising opportunities, the new
site will feature deep, in-game advertising integrations in several
online games such as Bingo and Solitaire. In addition, pre-roll ads and
in-game interstitials will also provide advertisers with a variety of
methods to target an engaged audience. In an effort to expand the site’s
demographic reach, Games.com will offer players of all ages a variety of
gaming choices, while AOL’s games.aol.com will
still target traditional adult gamers."Full press release