H&M Brings Fashion to The Sims

by on 24 July, 2007 - 16:47

Fashion retailer H&M teamed up with Electronic Arts to bring modern fashion into the game world of the Sims with the H&M Fashion "stuff" extension pack. The game will allow players to

"- dress your Sims in a stylish ensemble showcasing the vibrant colors and bold accessories that are the latest trends this season!- design a runway and show off all of your favorite H&M styles- design your own H&M retail environment, or use new store-themed items to build an intimate H&M boutique for more sophisticated citizens" (source: Amazon).The Sims 2 is a sequel to the best selling The Sims, a life simulation game where you control an animated character's interaction with virtual environment. The online version of the game, The Sims Online, is similar to Second Life.- The Sims 2 Fashion Runway design contest site; a very cool idea, too.- Read about the game on EA site, and on H&M's site, too. You can get a free demo by buying H&M's stuff.- A trailer on YouTube, which really is a very cool machinima ad in Simlish for the store.- A nice review of the extension pack- Buy it on Amazon for $20 (you'll also need the original Sims 2 game; PC only)Earlier:Sims-Based Reality TV Show The Strangerhood: Sims-based Sitcom DIY In-Game Branding Second Life Lures Big Brother, Older Traffic Depeche Mode sings in SimlishA fan-built Sears store in The Sims:

Original post: http://adverlab.blogspot.com/2007/07/h-brings-fashion-to-sims.html