Business & Games

More Details on NewsBreaker Live Game

by on 11 May, 2007 - 12:19

A couple of pictures from the LA premier of Spiderman 3 and the NewsBreaker Live game that is played by the audience interacting with the movie theater screen. Brand Experience Lab that's been working with the SS+K agency (+ Fuel Industries) on the project will be uploading a video here, and offers a few additional details.

Credit: SS+K / Sam MazurCredit: Brand Experience Lab / David PolinchockOh, and regarding the Joost invites: I think I sent them to everyone who'd left a comment, but I'm keeping the comments hidden so that your email addresses don't get spam-botted.

Earlier:NewsBreaker Goes Live in TheatersInteractivity in Movie Theaters Fiat Advertises With Interactive Movie in Brazilian Theaters New Gaming Media: Movie Theaters and DVDs Movie Screening to Be Enhanced With ScentsTheater Combines Stereo Projection with Live Performance

Original post: http://adverlab.blogspot.com/2007/05/more-details-on-newsbreaker-live-game.html 

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