Business & Games

Visa in 'The Game of Life'

by on 28 March, 2007 - 23:16

USA Today: "This summer, "plastic" will replace cash in the new edition of the nation's second-most-popular board game. Last year, in Europe, Visa replaced money in a Monopoly game." It's the upcoming "The Game of Life: Twists and Turns" by Hasbro's Milton Bradley.Earlier:New Monopoly Edition Comes with Branded TokensMonopoly Switches to PlasticConcept: Advertising with RFIDed Toys

Original post: http://adverlab.blogspot.com/2007/03/visa-in-game-of-life.html 

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