Business & Games

Serious Games Can Be Commercial, Says Red Redemption

Via: GamesIndustry.biz

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Red Redemption believes that Serious Games can be done on a commercial scale, making them a viable business for publishers that are becoming increasingly risk averse.

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Comments (0)Posted on on 13 April, 2011 - 14:13
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Serious Games as In-Store POS Applications

Rebellion Lab, a digital strategy boutique, has posted an interesting article on their blog about YDreams' Sensorium for L'Oreal: Bringing Innovation to Perfumes.

Sensorium, designed by Portugal-based YDreams, is an in-store P.O.S app debuted at Portuguese Perfumes & Companhia stores. The app help customers choose the right fragrance.

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Comments (0)Posted on on 2 April, 2011 - 21:14
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Game-Based Marketing: Book Review

Contrary to what the authors suggest, your marketing program is not going to be automatically fun if you simply slap points and a leaderboard on it.

***

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Comments (0)Posted on on 31 March, 2011 - 21:44
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Jane McGonigal at CFFDC: Nobel Prize for Game Designer by 2023

This morning I was at one of the excellent Creativity Forums that FlandersDC regularly organizes. This one had a special twist – female speakers only, including Randi Zuckerberg, Christine Heffner, and my personal favourite, Jane McGonigal of the Institute for the Future.

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Comments (1)Posted on on 21 October, 2010 - 21:23
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The Inherent Value of Running Your Business like a Serious Game

The Serious Games Based Economy Unfolds

Early September, Fortune Tech reported that companies are realizing that the very same game-play mechanics used in games to hook gamers are an effective way to create business value and therefore are slowly wending their way into other parts of the economy.

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Comments (0)Posted on on 11 October, 2010 - 21:55
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3 Ways Social Gaming Can Benefit Brands

Guest Post by: Jo Stratmann

According to video game research company  GameVision, 20.1 million people in the UK regularly play games across a variety of platforms and over half these people (10.4 million) visit online social gaming websites every month.

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Comments (0)Posted on on 22 September, 2010 - 22:57
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