Electronic Arts and Renault announced an agreement that will enable players of The Sims 3 to download Renault's electric vehicles into the game. "This Spring, Renault's Twizy Z.E Concept car will be made available to download free of charge [...] within an Electric Vehicle Pack."
SGS Session: Serious Games Go Mobile: Three Projects Pushing Serious Games into Mobile Platforms
Speakers: Nisha Alex (Teachers College, Columbia University), Matthew Kam (Assistant Professor, Carnegie Mellon University), Larry Holland (President & Creative Director, Totally Games)
giDaily Newsletter dated January 14th states that although most comentators agree that the story of games business in the past few years has been all about breaking into the mainstream, an assessment of what's actually happened in games of late is a tale of companies learning about the value of specialization.
MIT Tech Review: "A team of European and U.S. researchers found ads displayed along with violent scenes to be more memorable to players than those shown with nonviolent content, even though players spent less time looking at them."
Nicola Whitton from play think learn has just published a post with some thoughts about how gaming has changed in the past ten years, and how these advances in gaming could inform learning.
Accenture’s Report: High Performance in Insurance with Social Media. via Marketing & Strategy Innovation ... http://tinyurl.com/23yxgp7
20 hours 20 min ago
Really, You Do Control the Message via Marketing & Strategy Innovation Blog - Earlier today, Giuseppe ... http://tinyurl.com/28juzoh
20 hours 20 min ago
The Science of Retweets http://bit.ly/bHIrD Written in 2009 but still interesting. I wonder if this gets retweeted ;-) @danzarrella
1 day 3 hours ago
the @accor loyalty programme just sent me an email with the message that in 6 days they would send me an email. #ChangeMarketing
1 day 20 hours ago
#ChangeMarketing: Shift Perspectives #2 Is Out via Marketing & Strategy Innovation Blog - Changing the ... http://tinyurl.com/242re4y
2 days 20 hours ago
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