Red Redemption believes that Serious Games can be done on a commercial scale, making them a viable business for publishers that are becoming increasingly risk averse.
Rebellion Lab, a digital strategy boutique, has posted an interesting article on their blog about YDreams' Sensorium for L'Oreal: Bringing Innovation to Perfumes.
Sensorium, designed by Portugal-based YDreams, is an in-store P.O.S app debuted at Portuguese Perfumes & Companhia stores. The app help customers choose the right fragrance.
This morning I was at one of the excellent Creativity Forums that FlandersDC regularly organizes. This one had a special twist – female speakers only, including Randi Zuckerberg, Christine Heffner, and my personal favourite, Jane McGonigal of the Institute for the Future.
Early September, Fortune Tech reported that companies are realizing that the very same game-play mechanics used in games to hook gamers are an effective way to create business value and therefore are slowly wending their way into other parts of the economy.
According to video game research company GameVision, 20.1 million people in the UK regularly play games across a variety of platforms and over half these people (10.4 million) visit online social gaming websites every month.
That would be this event on May 10th: http://t.co/2DDpBQoO
1 day 2 hours ago
If anybody would like to have a friends & family discount code for the Reichheld event, please let me knw - will see what I can do :)
1 day 2 hours ago
Put Your Customer in the Ad!:
In my direct mail days, we used personalization whenever possible. Starting ... http://t.co/uwazhSCv
2 days 1 hour ago
Enter the Dragon: Here Comes China's Creative Class: The Year of the Dragon – traditionally the year of big, inn... http://t.co/YEoZNvi4
3 days 24 min ago
Apple's first quarter numbers are just plain mindblowing - pretty much doubled revenue and profit from last year http://t.co/eNckdMBQ
3 days 15 hours ago
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