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Business & Games

Simbound: New Serious Game For Digital Marketing Practice

Via: Simbound– The Digital Marketing Serious Game
 
Simbound, a Serious Game for digital marketing practice, is nearing the final pre‑beta testing stages. 

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Comments (0) • Posted on on 21 April, 2012 - 17:30
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Serious Games Can Be Commercial, Says Red Redemption

Via: GamesIndustry.biz

Full Article

Red Redemption believes that Serious Games can be done on a commercial scale, making them a viable business for publishers that are becoming increasingly risk averse.

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Comments (0) • Posted on on 13 April, 2011 - 15:13
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Eliane Alhadeff serious games

Serious Games as In-Store POS Applications

Rebellion Lab, a digital strategy boutique, has posted an interesting article on their blog about YDreams' Sensorium for L'Oreal: Bringing Innovation to Perfumes.

Sensorium, designed by Portugal-based YDreams, is an in-store P.O.S app debuted at Portuguese Perfumes & Companhia stores. The app help customers choose the right fragrance.

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Comments (0) • Posted on on 2 April, 2011 - 22:14
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in-store POS serious games retail Eliane Alhadeff

Game-Based Marketing: Book Review

Contrary to what the authors suggest, your marketing program is not going to be automatically fun if you simply slap points and a leaderboard on it.

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Comments (0) • Posted on on 31 March, 2011 - 22:44
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Jane McGonigal at CFFDC: Nobel Prize for Game Designer by 2023

This morning I was at one of the excellent Creativity Forums that FlandersDC regularly organizes. This one had a special twist – female speakers only, including Randi Zuckerberg, Christine Heffner, and my personal favourite, Jane McGonigal of the Institute for the Future.

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Comments (1) • Posted on on 21 October, 2010 - 22:23
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The Inherent Value of Running Your Business like a Serious Game

The Serious Games Based Economy Unfolds

Early September, Fortune Tech reported that companies are realizing that the very same game-play mechanics used in games to hook gamers are an effective way to create business value and therefore are slowly wending their way into other parts of the economy.

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Comments (0) • Posted on on 11 October, 2010 - 22:55
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