Riding the Wave of Diversity report from Symphony IRI

According to the 2012 Baby Boomers: Riding the Wave of Diversity report from Symphony IRI by developing marketing strategies that are aligned with shopper needs, retailers and manufacturers can create shopping experiences that will win shopper spending and ongoing loyalty.

That kind of sounds like common sense to me.

Kim Walker has some good comments to make about the report.

Original Post: http://20plus30.blogspot.be/2012/11/riding-wave-of-diversity-report-from.html

50-plus, Dick Stroud, diversity, Symphony IRI report
November 5, 2012

Dick Stroud

Occupation: Consultant, lecturer and writer
Organisation: 20Plus30

Profile

MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
A training course director at the Chartered Institute of Marketing
Visiting lecturer at the London Business School
Taught at the American University in London and Southampton Business School
Published a number of books, his latest being The 50-Plus Market
Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
Before running his own companies his career included working for IBM and PA Management Consultants
Passionate about: The different approach to communicate to the 50-plus market.

Blog

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