Marketing & Strategy Innovation blog
April 17, 2015

GetSatisfaction: the Controversy Cannot Hide the Facts

If you follow the news you know that GetSatisfaction was acquired by Sprinklr last week (link to press coverage).

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Esteban Kolsky, online communities, community building, social media management
April 17, 2015

The Simple Sales Booster That Almost Nobody Uses

Could one tiny line of text on a product page increase your sales? A recent A/B test published by WhichTestWon says yes.

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Roger Dooley, neuromarketing, selling, real time
April 16, 2015

Eight Most Common Marketing Mistakes That You Should Avoid Making

Everyone is an expert in marketing these days. And with social media, everyone is an ad critic. Not entirely a bad thing, but as marketers you need to know how to filter the noise. People need to understand the difference between STRATEGIC MARKETING, MARKETING COMMUNICATIONS and CHANNEL MARKETING. 

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Idris Mootee, marketing, mistakes, selling, advertising, strategy
April 16, 2015

How To Solve the Insoluble Problem of Employee Engagement and Customer Loyalty?

It occurs to me that when the same ‘problem’ keeps coming up then it worth taking a deeper look at the ‘the way of showing up and travelling’ (some call this mindset  or worldview) that generates the methods-techniques-tools for addressing the problem. 

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Maz Iqbal, B2C relationship, humanizing brands, leadership, customer loyalty
April 15, 2015

5 Quick Wins for Your Net Promoter™ Programme

When implementing a Net Promoter programme, many organisations grow impatient. The initial business case may look compelling, but it may take months or even years before the results from acting on customer feedback show up in the (financial) numbers.

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Alain Thys, NPS, Net Promotor Score, promoters, customer feedback
April 14, 2015

Neuromarketing Careers

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I’ll try to provide answers, or at least some information that will let you arrive at your own answers.

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neuromarketing, neuroscience, Roger Dooley, trends, Neuroeconomics, jobs, career
April 14, 2015

Why Isn’t What’s Good for Microsoft Good for the Country?

It used to be said that what was good for General Motors was good for the country. The thinking was that by supporting the engines of prosperity, we’re all going to be better off. Yet it would also seem that, in many cases at least, what makes industry successful can also improve the public sector.

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Greg Satell, Microsoft, science, technology, research, politics
April 13, 2015

Achieving a Single Customer View Through Cross-Channel Data Integration

Today's post is a modified version of a post I originally wrote for Confirmit in March 2013. 

What steps are you taking to create a single view of the customer so that you can deliver a more-personalized customer experience? None? Don’t worry! You're not alone.

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customer journey, Annette Franz Gleineicki, siloes, data analysis, customer experiences
April 11, 2015

Are You a One-Night Brand?

Imagine the following situation.

A man sees an attractive woman at a party. They talk and decide to have a few dates. After giving all the right signals for being a loyal, caring, trustworthy and relationship-oriented guy, he convinces her to spend the night. The next day he is gone and when she calls, it is clear he doesn't want to speak to her....

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Alain Thys, brand loyalty, B2C relationship, customer needs
April 11, 2015

What Is the Purpose of Business?

The recent “Race Together” initiative from Starbucks — and the criticism it generated — requires us to reflect on the purpose of business.

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purpose, Starbucks, social awareness, social movements, Denise Lee Yohn