With elections in Russia already happened, those in the UK, France and the US to come there is much debate about how social media is now being used in both the electoral process, and more broadly as part of engagement between our world leaders and others on social media. Barack Obama has traditionally been held up as an example of using social media for campaigning and for engaging with people through Twitter, Facebook and other channels. But he is not the only world leader to use social media.
Whilst rankings, numbers and leagues tables only tell part of the story, it is a useful way to begin exploring and understanding how these leaders are using Twitter and which are most engaging.
This ranking looks at known (and where possible verified) accounts of world leaders on Twitter. It uses PeerIndex to measure their influence and to rank them. The result for top spot is not surprising (Barack Obama), second place goes to UK Prime Minister David Cameron, and then comes the President of Colombia in third (Álvaro Uribe) and Queen Rania of Jordan on fourth. The list continues to include leaders from Venezuela, Russia, Turkey and others.
The more successful world leaders on Twitter are not necessarily those who are responding to most people, or answering most questions. In fact most of the top five are not doing this on a regular or ongoing basis (probably either because the volume the get is unrealistic, or because it is not appropriate for them to engage in most discussions). What they have got right, however, is knowing their audience and pitching their content right. There is nothing worse than following somebody on Twitter who is either boring (for example constantly pushing out press releases) or who talks about such a wide variety of things it is difficult to know if you are interested or not. These world leaders clearly have strategies for how they are using social media and a plan to engage people around content and discussions of interest to them.
This is something we can all learn from, either for our personal or business accounts. Know your audience, work out what they are interested in (and what they are not interested in) and then engage and share with them on this.