Sony Home … Why Can't I Make My Own Stuff?

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by: Alain Thys

When looking at part 1 and part 2 of the unveiling of Sony Home for the PS3, I was dazzled by what I can only describe as a cool combo of an über-interface to the Sony media-world and a hi-res version of Second Life for my living room TV. Even my wife started saying she wanted a PS3.

The message -even though not explicitly mentioned- is that Sony wants to:

  • slay a few TV stations by embedding movies and TV-shows into Home
  • disintermediate a few retailers by making games downloadable
  • take on Second Life and There by offering a hi-res living room experience, featuring "premium" virtual clothing, furniture and what more.

And in the process of course make the guys in Seattle sweat on about how they will counter that move.

Whether Sony will pull all of this off, only the future can tell, yet the most interesting feature which I missed in Home was the ability to "make my own things". But then I wondered, is that actually something which the majority of people actually want? 

If Sony are going to include "sponsored environments" anyway, wouldn’t a virtual IKEA be more convenient for the average punter who just wants to hang out with his in-world friends. But then the next question forms in my mind, who do I call to open my shop?

I don’t know … what do you think?